Stellenbosch is an integral part of our Winelands tours, it’s one of our favourite small towns, it’s beautiful and historic, has a lovely atmosphere, and is only a short drive from Cape Town. So, it was not my best moment when circumstances beyond my control made me miss last night’s launch party of the # Stellenblog campaign, at Dornier Wine Estate.
Designed and organised by Mariette du Toit-Helmbold, previous CEO of Cape Town Tourism and now owner of Destinate, with Stellenbosch Wine Routes, #Stellenblog is a travel blogger campaign to not only promote this world-renowned wine route but to show that there’s more to Stellenbosch than wine.
Indeed, there is. Our walkabouts with clients in Stellenbosch always include art galleries, coffee at a sidewalk cafe for people watching and a closer look at the historic buildings. We even take French students to a rugby game at the Danie Craven statium!
Having missed the party, I had to contend myself with vicariously attending via Twitter. Maybe this wasn’t a good idea because I was overcome with jealousy at what I’d missed out. Participating wineries and restaurants laid on a tantalising feast, the wine flowed and there were goodie boxes that even the most seasoned goodie-recipients were drooling over.
Last night’s launch was for week-long campaign of wining, dining and exploring with bloggers, visits to lesser-known corners, and from all accounts a lot of fun! If that’s not enough, #Stellenblog is tied in with a #MeetSouthAfrica travel campaign taking the bloggers throughout South Africa, sharing their adventures and stories. They all have huge followings and are very active on social media – giving would-be visitors with opinion-based publicity that all travellers can relate to. Bringing more visitors to our lovely shores.
I’m not a famous blogger but I would’ve rubbed shoulders with some so this is my pity-party, and here are some photos of the lovely Stellenbosch.